A project that has been going on for more than a year, born in the midst of the pandemic.
I took part in the visual communication part of the Poetic Spending Project (Spesa Sospesa Poetica), an initiative that helps people in need, collecting food and non-food goods with the support of artistic and poetic initiatives.
The most interesting part, which gives life to this presentation, is the creation of a facade of the milk carton of the Centrale del Latte di Salerno, featuring the balloon of Spesa Sospesa Poetica as its protagonist.
The design has the task of recalling what Spesa Sospesa Poetica does and encouraging, through its diffusion, people to donate.
The graphics are recognizable, the colors used from the beginning in the project are in contrast in the context where they are located, thus standing out.